Market Research Analysts and Marketing Specialists
Market Research Analysts and Marketing Specialists
Bright Outlook
Career outlook for
Market Research Analysts and Marketing Specialists
What's it like?
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Working conditions
Tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Top Skills
- Critical Thinking.
- Reading Comprehension.
- Writing.
- Active Listening.
- Complex Problem Solving.
Programs
Marketing, Business Administration.
Average Salary
5000/ Month