Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists

Bright Outlook

Career outlook for

Market Research Analysts and Marketing Specialists

What's it like?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Working conditions


  1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  2. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  4. Measure and assess customer and employee satisfaction.
  5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Top Skills

  • Critical Thinking.
  • Reading Comprehension.
  • Writing.
  • Active Listening.
  • Complex Problem Solving.


Marketing, Business Administration.

Average Salary‚Äč

5000/ Month

Career Pathway

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