Public Relations Specialists
Public Relations Specialists
Bright Outlook
Career outlook for
Public Relations Specialists
What's it like?
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Working conditions
Tasks
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Top Skills
- Active Listening.
- Speaking.
- Writing.
- Social Perceptiveness.
- Coordination.
- Time Management.
- Reading Comprehension.
- Critical Thinking.
- Persuasion.
- Complex Problem Solving.
- Judgment and Decision Making.
- Negotiation.
- Active Learning.
- Service Orientation.
- Monitoring.
- Systems Analysis.
- Systems Evaluation.
- Instructing.
- Management of Personnel Resources.
- Learning Strategies.